Be an Expert in your area


People do love the word expert, especially in business. Being an expert means that you do the things that you do in the best way. If you are an expert in fishing, people will follow you to your fishing spots, use the same kind of baits that you use and they see you are their benchmark. If you are expert in marketing, people are looking for you for marketing advices, plans and actions.

In business environment, one company can’t do everything by itself. It needs help. That’s the reason Business-to-Business(B2B) exists. So businesses are looking for expert companies that excel in a certain area of their needs.

If you are a software provider, people are expected twice as much from you. First, you are an expert programmer. Second, you are an expert of what your software do. Let’s say your software is providing Human Resource Management System(HRMS), you can’t just rely on your strength as programmers alone. You have to be an expert in HRMS too. The reason is simple, if your customers are paying for HRMS, they are looking to depend on you for their HRMS needs. This is even more important if you are providing software as a service (SaaS) as you need a single solution for every customer. That means,  your solution has to be best, a trend setter, industry standard, to manage human resource.

That’s not only it. Since your platform is web based, your websites must be user friendly, secured, fast-loading, easy to use(high usability) and comply with WC3 standards. Those are  area of expertise and you need to be among the best of each one.

That being said, building a software is not about putting all the functions together. It is about meeting your customers expectations. If you don’t know what your customers expected, ask them. Make some surveys, let them fill in all the blanks in your mind. If you don’t talk to your customers, you will be a blind in a desert. Instead, be the expert in every field that you are in.

  1. #1 by Joey Frawley on November 9, 2010 - 2:44 am

    I’d have to permit with you one this subject. Which is not something I typically do! I love reading a post that will make people think. Also, thanks for allowing me to speak my mind!

  2. #2 by Weddings on April 29, 2011 - 12:01 am

    Hi, Thanks for the idea. I agreed that it is about meeting your customers expectations. Software expert would have to remember that to reach the goal.

    Peter Jack – “Celebrants Marriage

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